Ezayo, sourced from the Zulu language, may not wedge itself so firmly in the English lexicon as the likes of Google or eBay, but the new job search platform’s Greenwich founders believe its unusual moniker will eventually be common in the human resources industry.
Last week, Greenwich-based Hunt Scanlon Media, a trade publisher and market research firm covering the global executive search and human capital industries, launched Ezayo as a niche job search platform. Hunt Scanlon founders Chris Hunt and Scott Scanlon hope Ezayo will “revolutionize the way people find jobs in the human resources sector,” Scanlon said.
Ezayo represents a step forward in the industry that’s been a long time coming, according to Smooch Repovich Reynolds, managing director of the global executive search firm DHR International.
“The HR profession has, for whatever reason, been slower to evolve than other C-suite functions,” Reynolds said. “As a profession, we need to evolve and contemporize. Ezayo will help this process advance at a faster pace.”
Other job search platforms serve a certain audience, Reynolds said, and Ezayo will specifically help improve how companies find human resources employees at a crucial time. “(Hunt Scanlon) is well ahead of the industry in terms of their vision and eyeing topics that set the tone,” she said. “Ezayo is a good example of that — they’re market leaders.”
The Hunt Scanlon team flipped Ezayo into a working website with nearly 100 launch partners in about 90 days, according to Scanlon. “We’ve been thinking about doing something like this for years, but we hadn’t been in a position to do it before now,” he said.
His company opted to prioritize it once Google said it would step into the job search ring in May. Google’s platform, for now, only aggregates jobs from other sites instead of allowing employers to list directly with it. This mattered to Hunt Scanlon because positions listed on Ezayo will have the ability to be syndicated by Google for Jobs and gain a wider audience.
At the same time as Hunt Scanlon’s web developer refined the new site, the firm’s chief digital officer Mike Wasulko reached out to companies around the world to discuss collaborating. That resulted in businesses ranging from Aetna and Boston Consulting Group to Nike, Pitney Bowes and Greenwich-based XPO Logistics agreeing to list their HR positions on Ezayo.
The first 30 days will be free for companies to use the platform, Wasulko said, and beyond that Ezayo offers several packages that include six months of unlimited job postings for $2,995 and 12 months for $5,250. In addition, businesses can choose smaller packages that range from a single job post priced at $150 to 20 posts for $2,000.
“Ezayo could not have come at a more critical time,” Vineet Gambhir, head of HR at Oath, Verizon’s new name for the company formed by its AOL and Yahoo combination, said in a statement. “By connecting HR professionals to the right opportunities at the right time, Ezayo will help create a smart next generation of HR leaders.”
With Ezayo’s design, large companies like Amazon can upload hundreds of job postings at once that will automatically be formatted to fit the platform’s streamlined aesthetic, which Scanlon cites as one of its most important traits.
Unlike other sites, Ezayo will not charge extra fees beyond its flat rate for postings, Wasulko said. While other job search platforms charge extra for companies to personalize their job posts, Ezayo does not and works to add all of those personalizations, such as banner photos and video clips that show what it’s like to work at each company, on its own.
“We’re not out of the incubator yet,” Hunt said about Ezayo’s launch, but his team is confident it will be a hit. “The future is niche everything,” Scanlon added.
“Communities have gotten too large and hard to cut through. There’s a movement of niche competitors everywhere,” Scanlon said. Because Ezayo focuses on providing for one industry well, it will have a promising future, he added. “We’ve added a new word to the lexicon of business.”
Reynolds, of DHR, shares his optimistic view for Ezayo’s future.
“Ezayo will make a huge impact on the HR profession and talent acquisition in the near future,” she said.
Finding a job is tough work. For most of us, it all starts at job boards. Your grind is finding the right one, focused on your unique skills sets and interests. If that happens to be in HR or the talent acquisition and recruitment field, welcome to Ezayo! We interface with more than 125,000 top professionals, connecting this all-important functional community in over 60 countries. Visit us today and find out why we’re the fastest-growing global pipeline to HR and executive recruiting jobs on the planet.
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